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ITV Marketing Away Day

Project Type

Experiential Design, Set Design

Date

October 2019

Role

Event Designer

Location

London

The ITV Marketing Away Day was an event held for the marketing sector of ITV. As the Event Designer at Broadsword Event House, I developed the concept design of the event. The brief was to incorporate subtle elements of the branding to fit with the minimalistic interior. ITV introduced layering, bold colours and wood finishes into their branding which inspired the concept for the set design. The design focus for the set was layering the panels across the staging to create dimension and perspective during the presentations. As the existing space had neutral tones, the staging became the central piece with introducing colour and vibrancy to the space. As the guest were entering the space the concept was to leave a trail of colour before they approached the vibrant staging within the space.

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