Scenography for Adidas Club Originals, a brand event held at the Saatchi Gallery in partnership with GUAP Magazine alongside the exhibition Beyond the Streets.

The spatial concept explored “new nostalgia” as a cultural and atmospheric condition, drawing from the visual language and legacy of the Adidas Originals archive. The design extended across multiple event zones, incorporating activity spaces, signage systems, and environmental interventions unified through a cohesive spatial narrative.

Working within the context of a major cultural institution, the project balanced both commercial and cultural registers while maintaining a strong connection to community-rooted creative expression.

Client: Adidas in partnership with GUAP Magazine

Art Direction: Maureen Kargbo Studio