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Fragmented Realities: Immersive Billboard Campaign
Project type
Immersive Installation, Public Art, Augmented Reality, Site-Specific
Date
July 2025
Location
Pimlico Station, London
Client
Art Below x Ad Lib Gallery
Role
Experiential Designer, Commissioned Artist
Press-Release
Fragmented Realities was a site-specific immersive billboard and augmented reality experience developed for the Art Below Summer Showcase, curated by Ad Lib Gallery at Pimlico Station, London.
The project explored identity, cultural hybridity, and the experience of navigating multiple selves through shared urban space. Positioned within the London Underground, the work reframed fragmentation not as brokenness, but as accumulation. A space for culture, memory, displacement, and inheritance that shape how we move through the world.
A large-scale portrait installation was extended through augmented reality and 3D spatial modelling, allowing audiences to navigate the work across both physical and digital environments. Together, the layered experience transformed public infrastructure into a space for reflection, movement, and cultural dialogue.




































