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Fragmented Realities: Immersive Billboard Campaign

Project type

Immersive Installation, Public Art, Augmented Reality, Site-Specific

Date

July 2025

Location

Pimlico Station, London

Client

Art Below x Ad Lib Gallery

Role

Experiential Designer, Commissioned Artist

Press-Release

Fragmented Realities was a site-specific immersive billboard and augmented reality experience developed for the Art Below Summer Showcase, curated by Ad Lib Gallery at Pimlico Station, London.

The project explored identity, cultural hybridity, and the experience of navigating multiple selves through shared urban space. Positioned within the London Underground, the work reframed fragmentation not as brokenness, but as accumulation. A space for culture, memory, displacement, and inheritance that shape how we move through the world.

A large-scale portrait installation was extended through augmented reality and 3D spatial modelling, allowing audiences to navigate the work across both physical and digital environments. Together, the layered experience transformed public infrastructure into a space for reflection, movement, and cultural dialogue.

An interdisciplinary design practice
by Trini-Maria Katakwe
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