Brand activation and spatial design developed for the launch of the Adidas Originals flagship store on Carnaby Street as part of the Creator Network programme in partnership with GUAP Magazine.

The mural concept anchored the launch environment and extended across the wider store activation. Developed through a framework of collective identity, the visual language celebrated the individuality of each creator while reflecting the shared creative presence of the wider cohort.

The result was a campaign-led spatial intervention that merged illustration, branding, and cultural storytelling within a public retail environment.

Client: Adidas Originals in partnership with GUAP Magazine

In collaboration with: Elisa Mazzuca, Brand Activation Designer